Free Ebook on Behavioral Analytics
In case you need a free source of information on behavioral analytics for your team this site provides a complimentary download of an ebook immediately after a short registration.
Description:
Behavioral Analytics For Dummies gives marketing, web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving actions.
This book is full of insightful and educational information that will help you find the profits hidden within customer behaviors across all touch points, and will show you:
Who should use behavioral analytics
1. How behavioral analytics is different from other analytics
2. How to apply behavioral analytics to business strategy
3. How the power of affinities guides companies to make the right strategic and tactical decisions
Behavioral Analytics For Dummies shows you how behavioral analytics provides insights into customers’ behaviors, helping you to get more customers, keep customers coming back, and grow your profits.
The six chapters in this book lead you into the world of
Behavioral Analytics. Here’s what we cover.
Chapter 1, Understanding Behavioral Analytics, explains Behavioral Analytics, its benefits, and how to get started.
Chapter 2, Comparing Different Analytical Approaches, looks at various data analysis techniques and compares them to this emerging field.
Chapter 3, Driving Action with Behavioral Analytics, explores the unique benefits of Behavioral Analytics, how to get actionable answers, and how to focus on behavior patterns.
Chapter 4, Applying Behavioral Analytics to Real Business Challenges, explains how to put Behavioral Analytics to work across your company, from Web Analytics to customer
support programs.
Chapter 5, Choosing a Behavioral Analytics Solution, helps you understand the Behavioral Analytics landscape and what features and capabilities you should look for.
Chapter 6, Ten Revolutionary Benefits of Behavioral Analytics, gives you plenty of reasons to start using Behavioral Analytics today.
To register to get this free book go to:
http://www2.quantivo.com/l/304/2009-11-02/EXPUX
Description:
Behavioral Analytics For Dummies gives marketing, web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving actions.
This book is full of insightful and educational information that will help you find the profits hidden within customer behaviors across all touch points, and will show you:
Who should use behavioral analytics
1. How behavioral analytics is different from other analytics
2. How to apply behavioral analytics to business strategy
3. How the power of affinities guides companies to make the right strategic and tactical decisions
Behavioral Analytics For Dummies shows you how behavioral analytics provides insights into customers’ behaviors, helping you to get more customers, keep customers coming back, and grow your profits.
The six chapters in this book lead you into the world of
Behavioral Analytics. Here’s what we cover.
Chapter 1, Understanding Behavioral Analytics, explains Behavioral Analytics, its benefits, and how to get started.
Chapter 2, Comparing Different Analytical Approaches, looks at various data analysis techniques and compares them to this emerging field.
Chapter 3, Driving Action with Behavioral Analytics, explores the unique benefits of Behavioral Analytics, how to get actionable answers, and how to focus on behavior patterns.
Chapter 4, Applying Behavioral Analytics to Real Business Challenges, explains how to put Behavioral Analytics to work across your company, from Web Analytics to customer
support programs.
Chapter 5, Choosing a Behavioral Analytics Solution, helps you understand the Behavioral Analytics landscape and what features and capabilities you should look for.
Chapter 6, Ten Revolutionary Benefits of Behavioral Analytics, gives you plenty of reasons to start using Behavioral Analytics today.
To register to get this free book go to:
http://www2.quantivo.com/l/304/2009-11-02/EXPUX
Tags: analytics, behavior, behavioral, ebook
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